July 8, 2009
PitchFest aims to give students the opportunity to test their entrepreneurship abilities and presentation skills. Participants are invited to verbally “pitch” a business idea in 3 minutes (without powerpoint slides). There are no restrictions on what the idea can be, and ideas are judged on creativity, ability to be commercialized, and the clarity of the presentation.
This year Pitchfest will be held on August 26th, 2009. Click here for more about Pitchfest.
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July 8, 2009

The ICE Club proudly presents the Peter Farrell Cup business planning competition. The Peter Farrell Cup is an important event for MBA and non-MBA students as it provides an excellent hands-on opportunity for students to learn and experience entrepreneurship, business planning and presenting to venture capitalists.
This year the Peter Farrell cup will be held in November. Peter Farrell Cup History. More details will follow shortly.
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November 20, 2008
Thanks everyone for making the final presentations and awards night a successful conclusion to this year’s Peter Farrell Challenge Cup.
Congratulations to all the winners of the 2008 Peter Farrell Challenge Cup!
It was a tough competition, but at the end, the winners were:
1st place: FML Recruitment
2nd place: On Water Marine
3rd place: E-Par
4th place: Trace Optics
5th place: MobbiExpress
Social Endeavour Award (bonus $1,000.00): E-Par
Faculty Entrepreneur Prize: Wallace Bridge
We would especially like to thank Chris Witt and his CIE team for their help in planning & executing this event. Also to Wallace Bridge for mentoring and encouraging the vast majority of teams in the competition.
We’d also like to thank the judges and our kind sponsors for their invaluable support, as well as all those who directly or indirectly helped make this event an outstanding success.
Well done to all the teams that participated in this year’s cup. You are all winners and we look forward to having you join us next year.
Thanks from the ICE Forum!
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October 22, 2008

Professor Alec Cameron, Dean of the Australian School of Business, and the AGSM Innovation, Commercialisation and Entrepreneurship (ICE) Forum Committee are delighted to invite you to the Peter Farrell Challenge Cup Awards Dinner.
Ritchie Theatre, The Scientia Building, The University of New South Wales
Presentations from 5pm – 7pm
Pre-dinner drinks and canapés at 7pm
Dinner will be served in the Tyree Room at 7.30pm
It is free to attend the presentation between 5pm and 7pm. There is a $75 for students ($125 for non-students) to attend the pre-dinner drinks and the dinner.
Dress Code – Business Attire
Download the payment form by clicking here

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October 6, 2008
When: TUESDAY 7 OCTOBER
Time: 12:45 – 1:45
Where: JBR Theatre AGSM building
We are delighted to have Chris Witt, founder of the successful Kalori Group (venture capitalist) and Director of the Centre for Innovation & Entrepreneurship, to speak to us all on various aspects of the Business Plan and in particular what will work best for the Peter Farrell Cup competition.
As many people from each Peter Farrell team are encouraged to hear Chris Witt’s experience in judging good business plans.
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